Case Study
Putting Consumer Engagement to the Test
energage.com pg. 1 Employee engagement is very often linked to goals that are transactional: sodas bought or tickets booked. But what about when the object is to transition or even transform the consumer? A college preparatory school in Ohio is focused on engagement not only in its teaching staff, but among its student consumers as well. For the staff, there is widespread use of benchmarking along with employee surveys to track progress and spot opportunities for improvement. The goal is to embrace and reward innovation in an industry full of standardization. The Wellington School in Columbus, Ohio, seems to be engaging both students and teachers. It reports that 100 percent of its graduates continue their educations at four-year colleges. And for four years in a row, The Welling