Trends Report What Today’s Marketers Are Focused On in 2020Foreword from the CMO 3 Introduction: The Trouble with Trends 5 Insight-Driven Marketing 6 Being Human in Our Approach 9 Account-Based Everything 12 Relevant, Timely, Contextual Personalization 15 Marketing To and Through the Customer 18 Truly Uniting Sales and Marketing 21 Scaling Through Partnerships 24 Less (but Effective) is More 27 Table of Contents Marrying a creative and empathetic mindset and analytical decision making is what makes a successful marketer in 2020. Aleksandar Atanasov, Head of Marketing at Cylindo WRITING & CONCEPTUALIZATION Christine Otsuka COPY EDITING Lynda Spark DESIGN Melissa Chau 2020 Marketing Trends Report Uberflip 2Foreword from the CMO Marketers specifically don’t need a new trend to ch

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