1 Use cases for can’t stop, won‘t stop Marketing performance to dominate today’s B2B reality EBOOK 7 ABM PLAYS TO NAVIGATE THE BUYER’S JOURNEY 2 INTRODUCTION IDENTIFY AND ATTRACT #1: Surface top accounts for targeted plays using CRM data (by Inverta) ENGAGE AND PERSONALIZE #2: Create interactive webinars and landing pages that engage your audience (by ON24) #3: Keep deals moving with gifting (by Sendoso) #4: Increase your reach with a content platform that scales personalized experiences (by Uberflip) CONVERT AND CLOSE #5: Break through the noise with virtual events (by Drift) #6: Send personalized and timely direct mail to win stalled accounts (by PFL) MEASURE AND ALIGN #7: More than metrics: How to really know if your account-based strategy is working (by SalesLoft) CLOSING THOUGH

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