The Experience Disconnect Report Unlocking B2B Buyer Engagementv Closing the engagement gap with relevant content With new tech at their fingertips, marketers have more insight into the B2B buyer journey than ever before. But today’s buyers also ask more from them: they want content that speaks directly to their needs. Poor targeting and shallow personalization have weakened engagement with ads and email campaigns, while organic searches produce more noise and questionable results. All this adds up to a waste of budget, unhappy prospects, and unused content. To understand the sources of the engagement gap, Uberflip surveyed 250 B2B buyers and 250 marketers across the U.S. about what makes for engaging content . As people’s expectations continue to grow,marketers are working

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