CASE STUDY +Westfield Corporation, one of the world’s largest operators of flagship retail and entertainment destinations, needed a new and innovative way to elevate the shopping experience for their guests. That’s why they chose to partner with SoftBank Robotics, a pioneer in Customer Experience technology with their robot named Pepper. Pepper would assist concierge services, drive foot traffic, entertain shoppers, and gather valuable customer data. Armed with this critical information, Westfield could better serve customers in order to keep them coming back. The Challenge By engaging shoppers in a friendly way and providing them with directions to stores, restrooms, and restaurants, Pepper allowed Westfield’s concierge team to focus on more important tasks. Pepper also collected

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