CASE STUDY At b8tab8ta is a new hands-on retail experience that allows customers to discover and experience future-forward technology. SoftBank Robotics is the world recognized leader in the creation and implementation of humanoid companion robots. In short, a perfect partnership. For one week only, Pepper was showcased at b8ta’s Palo Alto location, greeting the public, press and inspiring people everywhere to believe that the technology of the future is here. Meanwhile, b8ta’s second location in Santa Monica needed to find a way to introduce customers to their brand, elevate the store’s profile during a busy holiday season and give its customers focused attention and assistance quickly. Based on the success of Pepper’s presence in Palo Alto, Pepper was invited down to the Santa

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