Westfield Sydney Case Study© Diadem © Diadem © Diadem Applying brand identity to a global flagship Background Westfield Group operates one of the world’s largest shopping centre portfolios with 119 high quality regional shopping centres in Australia, NZ, USA and UK. Westfield is vertically integrated with all aspects of shopping centre development, design and construction through to leasing, management and marketing housed internally. Westfield Sydney is set to become a global flagship in the Westfield portfolio. The $600 million development integrates Westfield’s existing three sites on Pitt St Mall -Centrepoint, Imperial Arcade and Skygarden – into one iconic retail centre offering the finest of local and international brands. Applying the Westfield brand onto the ret

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