Welk Resorts “Our partnership with TravelClick gave us the opportunity to test hotel ads for retargeting, which contributed to a 40% increase in bookings from Facebook Remarketing.“ Nicole Weatherstone Growth Marketing Manager Welk Resorts Case Study Welk Resorts offers rentals and timeshares at their six locations in the United States and Mexico, with a new property opening this year. They cater to vacationing families and prospective owners with amenities such as golf courses, gyms, and activities for children . The Challenge: Turning browsers into bookers Keeping the interest of potential guests is a difficult hurdle for many hotels: 96% of visitors don’t make a purchase on their first visit to a hotel’s website. Welk Resorts needed to increase conversions in order to meet

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