Velas Resorts Case Study Velas resorts manages 6 luxury resorts in some of the most naturally beautiful locations throughout Mexico, including Puerto Vallarta, Riviera Nayarit, Riviera Maya y Los Cabos. The group is renowned for its top position on TripAdvisor and its innumerable recognitions for excellence in the Luxury Hotel Category. Fixing Rate Parity Issues Velas views rate parity as a a top revenue management priority because efforts to improve rate parity lead to better financial outcomes. The revenue team analyzes rate parity metrics every day to understand if any properties have rate parity issues. Principally, Velas Resorts faces issues with OTAs cutting sales commissions and wholesalers reselling inventory to OTAs. “Every time we identify rate parity infractions, we

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