www.vrpconsulting.com US: +1 (415) 429 – 865 UK: +44 744 192 1443 NL: +31 6 24 80 83 73 WELK RESORTS Improve customer retention with integrated marketing platform The Challenge Welk Resorts were only using some of the capabilities within Marketing Cloud. Their marketing tools consisted of disparate systems, such as Marketing Cloud, Sales Cloud and other third-party business insights tools. Having looked through additional features they became aware of the options available through integration. The Wish The marketing team wished for extended features such as insightful data and the ability to effectively target segmented clients, through personalized messages in email campaigns to upsell and cross sell. 14% Reduction in single holiday bookings 1,400 Weekly new leads 20

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