The Hotel Brussels Using Dynamic Rate Ads, The Hotel Brussels increased revenue and qualified traffic to its website while simultaneously decreasing the cost of advertising and acquisition. Case Study The Hotel Brussels is a 420-room luxury independent hotel in Belgium regularly praised for its impeccable service, elegantly appointed rooms and vibrant atmosphere. The Challenge: Reducing reliance on OTAs Keeping up with online travel agencies in Brussels’ increasingly competitive hotel market is no easy task. While online travel agencies are an important part of the distribution mix, they can charge high commissions, leading to a decrease in revenue compared to bookings made directly through the hotel’s website. To stay ahead, The Hotel Brussels boosted their ad spend on compre

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