Waikiki Resort Hotel “The number one goal and holy grail was to win direct business, but we didn’t have the right tools to go after it.” -William Koo, Revenue Consultant Waikiki Resort Hotel Case Study How do you increase ADR with a 90%+ occupancy rate? Drive direct business. Waikiki Resort Hotel is a 275-room independent hotel with historically high occupancy rates, but with a dependency on Wholesale and OTA business. Nestled in a competitive resort destination in Hawaii, they knew that raising rates would risk losing business and that in order to increase ADR they would have to drive higher conversion through brand.com. Waikiki Resort turned to a combination of TravelClick solutions to meet this goal. They switched to iHotelier CRS, immediately putting TravelClick’s powerful

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