CHALLENGE Dandruff denial can hit your confidence. That’s what had happened to European basketball champions, Maccabi Tel-Aviv. The team was having its worst-ever season. We’d turn the players’ failure into a Head & Shoulders victory. IDEA After a crunch match, Maccabi sacked their coach. So we immediately unveiled a new one – in a fake news sting. Our ‘New Head Coach’ helped the players through their dandruff denial. We shared our video wi

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