We gave thousands of rural Indian graduates a reason to shave by helping them find jobs
We gave thousands of rural Indian graduates a reason to shave by helping them find jobs
1 PagesCHALLENGE Gillette has been part of the Indian shaving regime for 30 years but the rural market remains a big challenge. We had to drive sales in these under-performing states. IDEA Most Indian men only become serious shavers when they graduate from school and are looking for a job. So we created Gillette Bachelor of Shaving – a course that prepared graduates for real life, offering workshops in resumé writing, career counselling and in
