This guide emphasizes the critical role of a robust online presence and website for small businesses to attract new customers in the digital age. Despite misconceptions, business websites are not becoming obsolete. Instead, their role is evolving amidst changing consumer behaviors and the rise of social media and review platforms as primary research tools. Highlighting that 81% of consumers research businesses online, the guide advises on optimizing websites for search, engaging on social media, managing online reviews, and utilizing search engine marketing to enhance visibility and attract customers. It underscores the importance of a comprehensive digital strategy that includes maintaining a strong online reputation and actively managing business information across the web.

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