To stop domestic abuse, we created an advert that only women could see
To stop domestic abuse, we created an advert that only women could see
1 PagesCHALLENGE Over 400,000 women in Colombia suffer domestic abuse annually. With many victims too afraid to report abuse - fearing retaliation - digital has become the go-to platform for help. The call to action needed to be direct and encouraging to educate the victims that failing to report it could be more dangerous. IDEA As our target continued to search for help, we would show increasingly dramatic videos, personalising in real time. Usin
