Wawa delivers targeted communication to employees with Firstup Wawa, the iconic East Coast chain of 24-hour convenience stores, has a widely dispersed workforce spread throughout 800 locations. It’s a monumental challenge for the company to engage with a workforce consisting mostly of hourly, shift-work employees who have a tenuous connection with the corporate home offi ce. Often, these employees don’t even have company email addresses. So, leadership was reduced to communicating with store employees through their shift managers or printed materials, such as breakroom posters. SEARCHING FOR A BETTER WAY This haphazard, inconsistent method of communication presented a huge problem. Frontline workers have the most contact with the public and can make or break relationships with c

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