How Sage mobilizes employees to become brand advocates Sage is a global software company based in the U.K., with employees spread across 5 continents, serving 3 million customers. It wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. Sage needed to identify a robust, fl exible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company, and share that information. The company achieved its goals with Sage Voices, powered by Firstup. FINDING A BETTER WAY The platform delivers the latest brand news and stories that support the company’s mission

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