World’s Finest Chocolate: Finding fun and purpose in employee communications VALUES FROM THE TOP All of these good vibes start at the top, with a respected CEO and leadership team that exemplify the company’s mission and values. With their enthusiastic support, the internal communications team wanted to make sure the workforce of 300 internalized the same fun and purpose every day—a particular challenge during the worst of the COVID-19 pandemic. CASE STUDY EMPLOYEE ADOPTION RATE 92% MOBILE ADOPTION RATE 96% MONTHLY ACTIVE USERS 83% When WFC’s employees had the opportunity to connect with their colleagues through a vibrant app—incentivized by gamifi cation—participation went through the roof. Running a successful chocolate company sounds like fun. And it is! But, like any busines

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