Wall Street Daily is a market-focused publication with income, technology, commodities, and politics interest categories. Its daily newsletter goes out to more than 700,000 email subscribers, an important channel for growing business. The health of their email list and the quality of their email sending reputation are top concerns. Jon Kissane, E-Commerce Director for the organization, uses FreshAddress’s SafeToSend email validation offering to ensure incoming email addresses are deliverable and free of spamtraps, honeypots, spam complainers, and other toxic recipients. But Kissane knows that email addresses change over time – formerly good addresses are flagged bad at a rate of up to 6% annually. He also wants to make sure that the

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