How a FreshAddress Append Grew a Publisher’s Email File by 133%
How a FreshAddress Append Grew a Publisher’s Email File by 133%
3 PagesCopyright 2014 © FreshAddress.com HOW A FRESHADDRESS APPEND GREW A PUBLISHER’S EMAIL FILE BY 133% THE SOLUTION Kalmbach Publishing Co., a major publisher of hobbyist and enthusiast magazines, had over half a million subscriber records on file that lacked email addresses. Email is the publisher’s most effective marketing tool. “Our email program is ou
