Copyright 2014 © FreshAddress.com ________________________________________________________ WAS THIS DOUBLE-OPT-IN LIST 100% SAFETOSEND? By: Ken Magill THE CHALLENGE: Online engineering platform GrabCAD.com was about to make a big announcement to its 600,000 members. And even though the organization employs the gold standard in email permission practices—fully confirmed, or double opt-in— executives did not want to risk any deliverability issues or make anybody angry. They needed to know their list was pristine. THE SOLUTION: GrabCAD turned to FreshAddress’s SafeToSendTM email deliverability solution. SafeToSendTM employs a multi-pronged approach to improving email data quality that confirms whether an email address is valid, corrects mistyped e

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