Case Study

VOICE OF THE CUSTOMER

VOICE OF THE CUSTOMER

The Organisation Krispy Kreme UK currently operates 46 stores and has a presence in over 400 cabinets with retail partners including Tesco outlets across the country. The company entered the UK market in October 2003 in London and has since opened Hotlight stores in key cities including Manchester, Leeds, Portsmouth, Birmingham and Bristol, all of which include a unique ‘doughnut theatre’ giving lucky customers the ultimate Krispy Kreme experience. Krispy Kreme UK delivers fresh doughnuts daily from the regional Hotlight Stores to coffee bars and kiosks in the local area, including a number of kiosks within Waterloo, Victoria, Paddington and Euston railway stations, targeting commuters travelling to work. The Challenge The 11 locations (hubs) produce 200 dozen doughnuts per hour

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