Why Adform: Vodacom are the leading telcom company in South Africa. As an existing Adform DSP customer run- ning programmatic campaigns, they were drawn to Adform’s cross-device solution in order to guaran- tee that they could address the same users across different devices. Challenges: Vodacom’s overall objective was to promote the Fibre product line and generate sales. However, it was crucial to ensure their ads were reaching new users and that the same users were not being overex- posed to the same ads. They also wanted to remain efficient by maintaining a low Cost-per-Acquisition. Solution: Adform’s powerful ID Graph successfully identifies users across multiple devices. With this feature, Vodacom could target customers across devices in varied environments and avoid impression leak

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