Why Adform: Hyundai, and their agency Havas, have had a long and fruitful relationship with Adform. As an existing DSP and Adserver client, Hyundai wanted to explore the potential of Adform’s Dynamic Creative Opti- mization (DCO) Solution. Challenges: Hyundai’s aim was to increase their share in the Turkish C-SUV market. To achieve this, the car brand needed a way to create multiple ads that reflected the different variations of the Tuscon model, and that were personalized to reflect the individual interests of the user. However, creating multiple assets and manually managing the rotation of the banners was time-consuming and expensive. Solution: Adform’s DCO solution empowered Hyundai by enabling them to create multiple versions of the same ad through a simple, singular process. A

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