Why Adform: A multinational telco company were drawn to Adform’s global presence, in particular their strong European focus and the ability to support in local markets. Additionally, the interoperability between Adform’s DSP and Ad Server promised less data leakage, more operational efficiencies, and easier implementation of campaigns. Challenges: The company were not just looking for robust and innovative technology, but needed agile partners that could provide implementation and support. They needed a partner that could deliver campaigns in local markets, manage integrations with their key partners, and support with group initiatives such as a Global Media Agency transition and the in-housing of programmatic. Solution: Adform’s global presence of 29 local offices, serving ads in

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