VMWare uses Third-Party data to Tell Their Customer Value Story
VMWare uses Third-Party data to Tell Their Customer Value Story
1 PagesVMware leverages IDC's Business Value report for effective lead generation, providing data-rich sales tools showcasing the ROI of VMware's solutions. IDC's analysis highlights the positive impact of VMware Cloud on AWS, aiding VMware in positioning itself within the market. By utilizing third-party research, VMware establishes credibility and demonstrates customer success, refocusing sales efforts on showcasing value and shortening sales cycles.
