Executive Snapshot: How badenIT Unlocks Value of Data for Customers Using NetApp Data Services SITUATION OVERVIEW Data is the currency of a digital business. European C-suite personas IDC talked with unanimously agree that data is a valuable asset that drives competencies and digital trust for their businesses. But becoming data-driven is a long-term journey, especially for small and medium-sized European businesses that want to compete with large organizations but have small budgets, few skilled resources, and a risk-averse culture.

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