Visualize the customer experience and learn in real time with Quantum Metric and Looker Solution Brief June 19, 20202 The Business Challenge According to McKinsey Global Institute, customer analytics drives business success, with data-driven organizations 15x more likely to deliver customer value and 19x more likely to be profitable. Yet, understanding a customer’s digital experience can be difficult. The data required for a complete picture of customer interaction is spread across teams and trapped in multiple data silos. One part of your organization may be tasked with listening to the customers, another with improving the technical performance, and yet another with delivering new functionality. Bringing together disparate data into a unified, complete customer view is vital

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