1 Looker Solutions for Retail Ebook 06.11.20 Use your data to increase customer lifetime value and boost efficiency.2 Table of Contents Use Case I: Smart Merchandising Considerations Recommendations Marketing Attribution by Segment Block Affinity Analysis Block Customer Stories Use Case II: Driving Customer Lifetime Value through Personalized Customer Experiences Considerations Recommendations Retention Analysis Block Custom Cohorting Block Customer Stories Use Case III: Operations and Logistics Considerations Recommendations Retail Block Zendesk Block Customer Stories Use Case IV: Retail-as-a-Platform Considerations Recommendations Customer Story Conclusion3 Introduction Trend forecasting, inventory control, marketing strategy, customer behaviou

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