As Seattle’s official destination marketing organization (DMO), Visit Seattle sought to increase their region’s profitability by bringing in revenue for local public and private entities. Visit Seattle needed to reach the meeting planning community with effective communications across a highly competitive online landscape. The DMO’s overall goal was to increase awareness of Seattle as a premier destination for meetings and conventions. Visit Seattle builds brand and books more business with behavioral advertising Objective Campaign Stats 365-day campaign 2500+ Campaign actions 2 Million+ Impressions .13% Click-through rate “It’s the next generation...of how to promote and sell a destination to an incredibly busy customer base.” – T om Norwalk, President & CEO, Visit Seattle mult

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