Customer Story Meet Visit Baton R ouge From Cajon to Creole and everything in between, L ouisiana? s capital city feels like home to newcomers, visitors, and locals alike. A leader in the CVB industry, Visit Baton R ouge uses Meltwater to help tell the story of their historic, riverfront city beyond L ouisiana state lines. Shinging a Brighter Light on a Vibrant Culture In an effort to reach a younger generation of travelers, Visit Baton R ouge (VBR) needed innovative ways to reach them through marketing and social media efforts. VBR also needed a tool to measure and share their success with the board. The tourism industry is fast paced, and VBR? s staff needs to be in the know not only about happenings in Baton R ouge, but any coverage that could affect someone? s decision

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