Customer Story Wish Y ou Were HereMeet Belize T ourism Board The Belize T ourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation? s tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge assist. T rouble in Paradise - Getting the Word Out Situated on the Caribbean coast, Belize is a little slice of heaven. Its 200-mile- long reef has been declared a UNESCO World Heritage Site, and abundant wildlife and plant species provide rich fodder for eco-tourism. Interest in Belize is growing, but for all its beauty, its tourism authority faces challenges. These include a limited budget and the

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