case studies: Virgin Wines Quality Protection and Improvement Virgin Wines was set up by Richard Branson in 1999 specifically to sell wine online. Its ethos is one of adventure, 'scouring the globe to find exciting wines by small farmers', and making them accessible to the world via their online shopping cart. Shaun Grint, Operations Manager, tells us how he realised that Optimise OnDemand was the product for them, and what it has done

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