Case Study

Virgin

Virgin

Pages 1 Pages

Virgin has been synonymous with hot air ballooning since entrepreneur and adventurer Sir Richard Branson became the first to fly a balloon across the Atlantic in 1987. Following years of growth, Virgin are now the largest balloon rides business in the world. The Challenge Virgin was looking for a marketing solution able to convey the thrill of their range of gift experiences. Traditional forms of online marketing (eg PPC campaigns, static

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