Vidcaster Expands Addressable Market By Finding New, Qualified Accounts “Datanyze gives our sales team an insanely fast, data-driven way to source new accounts, expand our addressable market and create highly qualified sales opportunities.” -Erik Ducker, Demand Generation Problems Vidcaster’s sales team lacked a cohesive pipeline generation strategy. They were purchasing static lists, which gave little to no context around which leads were most likely to become opportunities. Vidcaster’s inbound marketing team was spending too much time qualifying inbound leads and not enough time conducting discovery calls. Solutions Using Datanyze, the sales management team is able to build named account lists for every sales rep based on the industry, revenue, location and current technologies of Vidca

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