BigCommerce Sees 50% Increase In Sales Qualified Leads Using Datanyze When VP of Customer Acquisition and Engagement, Chris Rising, joined BigCommerce, he noticed that the sales team lacked a repeatable process for finding qualified leads. Third-party contractors were sometimes tasked with identifying prospects; other times they would just buy large, expensive lead lists. Reps then had to manually append firmographic data (Alexa rank, revenue, company size) to those leads and filter out the ones that didn’t fit their target market. Bottom line: it was taking too long to find good leads, and the cost-per- lead was too high. Repeatable, Successful Sales Process Chris needed a consistent and effective way to build lists of qualified prospects who exhibited specific buying signals. Once BigCom

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