Very Pinteresting: “Live in Levi’s” Campaign Challenge After previous brand awareness campaigns for its women’s product line, Levi’s was eager to further boost its share of the women’s jeans market by building a dialogue about the collection on social media. For the “Live in Levis” campaign, Resolution Media sought to boost engagement while decreasing typical cost-per-engagement (CPE). They also looked to strengthen campaign performance via close up rate (CUR), click through rate (CTR) and re-pin rate (RPR). Strategy With its “Live in Levi’s” campaign, Levi’s went all in, launching its biggest marketing push aimed at women since introducing its first pair of women’s jeans in 1934. Brought aboard to handle social media, Resolution focused efforts on the campaign’s marketing crown jewel: No

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