Case Study
Levi’s Excels Retail Execution
1 Levi’s Excels with World Class Retail Execution - It’s In Their Jeans CASE STUDY2 Levi Strauss & Co., referred to simply as Levi’s, was founded nearly 150 years ago in 1873. Levi’s is an international powerhouse with a presence in over 110 countries. The company is famous for its original jeans, for original people—a slogan Levi’s wears well. Christine Nyman-Maffei, Sr. Operations Manager, MC Organization, at Levi Strauss & Co., explai