Case Study

Vector Resourcing increase CTR by 50% and decrease opt outs by 50

Vector Resourcing increase CTR by 50% and decrease opt outs by 50

Pages 3 Pages

Quarterly newsletters achieve 50% increase in click through rates Making the most of Expert features Marketing Manager, Lara Monahan, introduced Pure360 email marketing software to Vector Resourcing Ltd at the start of 2011, as she had great success with the software in a previous role several years beforehand. The tracking and cost eectiveness of the system were key sellers for Lara when opting for Pure360 as her chosen email marketing software provider. Vector Resourcing is dedicated to providing contract and permanent IT resourcing solutions across the UK and Europe. The business has several target audiences; IT contractors searching for work, IT contractors currently working for Vector and other clients. Vector Resourcing use email marketing campaigns to keep in regular contact with v

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