The report highlights the resilience of the FMCG and retail sectors during the COVID-19 pandemic. Companies adapted by embracing digital transformation, optimizing supply chains, and adopting omnichannel strategies. The rapid growth of e-commerce and Direct-to-Consumer (D2C) models were key trends, while kirana (mom-and-pop) stores played a vital role in rural India. Challenges remain in the form of sustainability, digital procurement, and integrating new technologies like AI and IoT. The future of retail will focus on digital innovation, sustainability, and flexible business models.

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