Case Study
Valentino: Fighting Back Against Counterfeiters
1 Valentino: Fighting Back Against Counterfeiters CASE STUDY Company: Headquarters: Products: Milan, Italy MarkMonitor Brand Protection Industry: Fashion and Luxury Goods Valentino SpA, a world leader in luxury goods and fashion, faced the growing threat of unauthorized sales in online marketplaces and general brand infringement. This case study details how they successfully deployed MarkMonitor Brand Protection to protect their brands online, in the fight against the sale of counterfeit products. OVERVIEW CASE STUDY CASE STUDY2 Valentino | CASE STUDY n Elevate IP and brand protection to address counterfeits at the scale of the digital world n Enforce against Websites and Marketplaces siphoning revenue from the sale of fake goods n Identify High Value Targets respons