Körber Supply Chain Countering the counterfeiters Beyond pharmaceuticals: Why serialization is the future of track and traceIntroduction Trade in counterfeit products is on the rise, despite efforts to improve supply chain transparency. A 2019 OECD-EUIPO study found that pirated goods accounted for up to 3.3 percent of world trade in 2016, compared to 2.5 percent in 2013. It also found that electronics, footwear and clothing were among the most commonly pirated products. 1 Using these figures as a guide, the value of today’s counterfeit trade is likely to be over 600 billion US dollars. This represents a huge financial loss to legitimate business, not to mention a risk to consumers. To protect their customers, pharmaceutical and food manufacturers already adhere to tra

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