Nissan Putting the Brakes on Counterfeit Parts
Nissan Putting the Brakes on Counterfeit Parts
7 Pages1 Nissan Putting the Brakes on Counterfeit Parts CASE STUDY Company: Headquarters: Products: Nissan North America Inc. Franklin, TN MarkMonitor Brand Protection Industry: Consumer Goods Nissan North America Inc. deploys MarkMonitor Brand Protection to reduce the availability of counterfeit auto parts, mitigating the threat to customer safety and protecting brand reputation. OVERVIEW CASE STUDY CASE STUDY2 Nissan North America Inc. | CASE STUDY n Customer safety and brand protection concerns in online marketplaces n Websites misrepresenting affiliation with Nissan n Cybersquatting n Trademark abuse via unauthorized logo use n Pay-per-click infringement with sponsored links pointing to diverted domains n MarkMonitor Brand Protection CHALLENGES SOLUTION n 98 percen
