Case Study

Global Footwear Manufacturer Outpaces Counterfeiters with MarkMonitor

Global Footwear Manufacturer Outpaces Counterfeiters with MarkMonitor

Pages 5 Pages

1 Global Footwear Manufacturer Outpaces Counterfeiters with MarkMonitor INDUSTRY CASE STUDY CASE STUDY Industry: Footwear, Retail, E-commerce Find out how a leading footwear manufacturer tackled counterfeiting and brand infringement with MarkMonitor Brand Protection, resulting in the removal of 1,900 listings from online marketplaces, an initial saving of more than $18 million. OVERVIEW CASE STUDY Solution: MarkMonitor Brand Protection 2 INDUSTRY CASE STUDY EXECUTIVE OVERVIEW According to the Organisation for Economic Co-operation and Development, shoes are one of the most seized counterfeit goods. Often, counterfeiters will use lesser quality materials, causing the wearer to notice a difference in comfort level, and in the worst cases, cause potential harm or injury. To protect

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