Case Study

Groupe SEB Protects Its Global Brands Online With MarkMonitor

Groupe SEB Protects Its Global Brands Online With MarkMonitor

Pages 6 Pages

1 Groupe SEB Protects Its Global Brands Online With MarkMonitor CASE STUDY Company: Headquarters: Products: Groupe SEB France MarkMonitor Brand Protection TM Industry: Consumer Goods Groupe SEB, the world leader in small domestic appliances, faced the growing threat of counterfeit products being sold in online marketplaces and general brand infringement. This case study details how they successfully deployed MarkMonitor Brand ProtectionTM to protect the group’s brands against cybersquatting, pay-per-click case, unauthorised distribution channels and the sale of counterfeit products. OVERVIEW2 Groupe SEB | CASE STUDY EXECUTIVE OVERVIEW The world leader in small domestic equipment, Groupe SEB, has the widest product range in the industry. Every second, seven customers buy a Groupe SEB

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