CASE STUDY Vaillant Vaillant is an international organisation, which started in Germany in the 1800s and is still owned by its founding family today. The UK is one of its largest markets. The company’s culture focuses on innovation and always thinking ahead to support its enviable reputation for performance, quality, and reliability. (Its products can even be found in Royal homes). The boilers are installed by independent engineers who often work for themselves but who must be certified in order to install heating and hot water solutions. To encourage brand loyalty towards Vaillant, the company operates a well-established training and loyalty programme to support installers in their quest to keep up-to-date on the latest installation techniques and products, as well as them benef

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