tado°, a European leader in smart heating, partnered with 360insights to launch a loyalty rewards platform for installers, addressing the challenge of limited engagement and tracking. The initiative started as a UK pilot and expanded to six European markets, registering over 4,000 installers. Installers earned points for purchases and could redeem them for rewards or spend via a tado° branded Mastercard. The platform evolved into a full engagement hub with training, updates, and support. From Q1 2023 to Q1 2025, the installer channel saw a 122% sales increase, driven by enhanced loyalty, engagement, and brand connection.

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