www.v12data.com // (800) 523-7346 // info@v12data.com CHALLENGE With sales slowing for the automotive market, major automotive brands are looking for ways to target in-market consumers that are ready to purchase, as well as retain their current costumers. RESULT SOLUTION Leveraging V12 SignalsTM, our automotive clients were able to identify customers who were imminent purchase intenders and actively shopping for vehicles. These clients were provided with daily consumer audiences who had visited a dealer’s lot within the previous 24 – 48 hours. The leads included name and address and were often enhanced with additional demographic, vehicle, and contact data. V12 Data’s latest reports show that of V12 SignalsTM automotive shoppers identified, 19% purchased a vehicle within a 12

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