Major Automotive Brand Uses V12 Signals™ To Triple Their Response Rate
Major Automotive Brand Uses V12 Signals™ To Triple Their Response Rate
1 Pageswww.v12data.com // (800) 523-7346 // info@v12data.com CHALLENGE With U.S. auto sales steadily declining, a large automotive brand turned to V12 Data to help boost their customer acquisition and retention efforts. The client was using traditional auto lead data but sales conversions remained low. The client was seeking to use mobile location-technology as an alternate way to generate sales. RESULT SOLUTION The client leveraged V12 SignalsTM, a proprietary mobile location solution that identifies in market shoppers at physical locations via their mobile devices. The client used the program to track vehicle shoppers at their dealer lots as well as at competitor locations. They were provided with daily consumer audiences who visited a dealer’s lot within the previous 24 – 48 hours. Eac
